Diversity Trends LLC

Dell: African American ERG

In business strategy, erg on May 24, 2011 at 8:24 am


Building Relationships in Diverse Group Environments (BRIDGE) is the
chartered Employee Resource Group for African-American employees at Dell.

Mission and Objectives

BRIDGE’s mission is to create an inclusive community that connects the needs
and interests of team members whose interest aligns with the African-American community. BRIDGE’s objectives are:

  • Leverage the collective experiences of members to better understand
    motivations and concerns that may be unique to our members and our marketplace.
  • Support efforts from Dell to recruit talented African-Americans.
  • Help to retain top performers in all areas of our company.
  • Provide a forum for informal mentoring and training sessions for members to
    enhance their professional development and effectiveness at Dell.
  • Serve as a trusted source of insight and creativity for Dell as we continue
    to expand our Winning Culture and Marketplace Diversity initiatives.
  • Partner with other internal network groups and actively support their
    initiatives and external activities impacting the community.

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